CONVOSPARK BLOG

The Misguided Media…Will Social Media Cave In?

Tuesday, May 11th, 2010

bad tv

Walking through the mall over the weekend I ran into a conspicuous print advertisement of a soon to be brand new Show coming to TV this summer.  The print ad naturally snatched my eyes from the walk way ahead as it showcased shinny skinned, 25 year old girls, in short catholic school mini skirts, swagged out (like hips pointed in all types of directions swagger).  First thing that came to mind isn’t fit for my blog, but the second thing is “why is this in a mall?”.  Girls wearing barely nothing placed at a mall with families and impressionable  young girls didn’t sit well with me.  I can just see my future 7 year daughter (wayyyy future) tugging on my arm asking me to take her to Forever 21 so she can look just like the orange one (the crispy tan girl).  What was even more disheartening was after looked a bit closer I read “Coming to ABC Family this summer: Pretty Little Liars“.

I don’t watch ABC Family but I am savvy enough to know that this channel is for the American family.  I am sure mom and dad are comforted by the fact that their children watch “ABC Family” instead of Spike.  However, I feel like it’s safe to bet that parents will prefer their kids leaning about the greatest warriors in history rather then about promiscuity, deceit and what Paris Hilton showed to the camera this weekend.

Who is responsible for these misguided values and destructive priorities?

Is it the media moguls as they are the final say in what gets pushed out to the masses?  It does seem like their agenda is dictated by nothing else but the dollar sign.

Or is it our fault for casting our “vote” and handing our money over to the networks asking for more of the same garbage?

Who is responsible is only secondary.

Instead, the pressing issue is how freakishly awful the content is that the majority consumes.  What does it say about our priorities as a society if we would rather watch Jersey Shore than spend quality time with the people we love? (I have feel victim to Jersey Shore my fair share of times).

The answer to the “secondary” questions is that we are all responsible!  With the democratization of media happening right in front of us…we all have a say!

Social Media is different?…

In the upcoming year we will truly see who is responsible.  Why?  Because with emergence of social media becoming a preferred broadcasting center for businesses, politicians, large organizations and individuals alike…the “good” rises to the top.

Now more than ever can the general public: publish, vote on, comment on, rate, alter, augment the content on the web.  Not only can they affect the media but the masses are doing it more and more each day.

The voice of the people is now undeniable and to a certain extent uncensored.

Years from now if my future daughter watches Pretty Little Liars, I have no one else to blame but everyone!

What are your thoughts on the impact of media on our actions, values and priorities as a society?  How can we do better than this?

It’s Good to Follow…Just Follow Those Who “Get It”

Monday, March 15th, 2010

ideas

There is alot of noise these days.  Probably more than ever. The good thing is that filtering the noise is actually possible.  In the conversation age you have a choice of what you consume.  With choices comes decisions…asking yourself “what do I read”, “who do I become friends” with “what business opportunities I pursue”.

While chatting with Shane Mac the other week, he made a point to say he follows those who “get it”.  I mean we only have some much information we can consume, so many people we can stay in contact with (148 to be exact), we must discriminate some how for the mere fact that our time is finite.  So why not discriminate based on “who gets it”.

If someone “gets it”, then they have an understanding of who they are, what moves them, what their goals are.  They have reached a level of mental clarity beyond the norm.  These people or sources have genuine value to add to the world and a perceptive that differentiates them from the “normalized” majority.

So when you are choosing who or what to follow…keep the filtering process simple.  Don’t judge based on popularity or blind reciprocity, instead make sure they “get it” and just as importantly, that their followers “get it”.

If they leave you feeling awakened and slightly confused, you are heading down the right path.

Public is the New Default…Who Are YOU to the Web World?

Tuesday, February 23rd, 2010

Blank Profile

The world is rapidly becoming more social, all the while these socialites are hanging out behind a computer…counter intuitive I know! Twitter has shown the word what a public ecosystem can do for spreading messages and building communities. Facebook recently embraced a more public community when Marky Mark Zuckerberg announced that the default privacy settings will now be public. Even the search giants, Google, understand that human powered social data will mean the world to them (literally). More data more money yes we know, but from a more positive standpoint this shift towards a democratization of publicity allows astute and hardworking people to build a name from the ground up. Basically, the world is becoming more open and there is nothing you can do about other than embracing the culture or becoming irrelevant.

Right now I am reading the most relevant book for this topic and times “Trust Agents” (relevant for anyone who lives a digital life right now or wants to). Chris and Julien are able to run through the ever changing landscape of the extremely open and public digital space while expressing the importance of authenticity and engagement. If you engage people in your community and are authentic in your actions you have control over your online identity. If success is having control over your own destiny then a lot more people have the opportunity to be successful in this day and age.

So after enough “yes, yes I agree” statements and a couple “ah-ha” moments while reading Trust Agents I decided to check in on the blogosphere to see what the trust agents in my circle are saying. I stumbled across one of my favorites, the genius Matt C of “Life Without Pants” (I named my blog before I knew of him I swear!). We chatted a bit through his comment section discussing the topic bloggers identity and how to position one’s self. What struck me in particular was the simplicity of the message Matt expressed:

Be Yourself!

You have heard this time in time again I know. However, that message will never be more relevant than in the world we live in now! The world is open, life is public and people are social. You will be Googled, Facebooked, and put through the whole gamut of web 2.0 adopted verbs we are now accustom to. People will know you and if they don’t, they will at the very least know how to find you.
So just like your mother told you “just be yourself” and you will make friends. If you are looking to build a presence for yourself online…be yourself and be the best person you can be and watch a community form. Be the compelling and unique individual you are and package your offering in a way that will gain the interest of people on the web.

Public is the new default…no need to put up a front… just be yourself…say what you feel…and make new friends that believe in your message.

Let me know…

Do you think everyone should just be themselves online? Or is it a controlled process of showing the world who you want to be known as? Maybe a little of both…

Let us know your thoughts on the dynamics of the new public world.

What I Learned Today…

Tuesday, February 9th, 2010

lightbulb

I have learned alot in the past month!  It seems like my January 2010 = the sum of my UCSB college years from an educational standpoint (it’s not you UCSB, it’s me).  I think I have already made my point, but just to reiterate…I am committed to learning this year.

I have committed 2010 to being my breakthrough year.  I have been pursuing new and worthwhile opportunities, establishing myself in my industry and trying to soak as much as I can in between.

The good thing is that the “stuff in between” is not slipping through the cracks as I have been “flippin” new videos of myself letting anyone who cares know “What I Learned Today“. Most of the videos are indirectly related to my life as an entrepreneur in the social media space.  However, I am hoping that there are takeaways for anyone trying to learn something new, helpful and insightful every day.  Here are a few videos on what I have learned last month:

Go to Bed Before 2:30am (Jan 5th)

How to Get Featured on the Tim Ferriss Blog (Jan 6th)

Creativity is Paramount! (Jan 12th)

Leaders are Direct (Jan 15th)

FindingWood.com Has Launched! (Jan 25th)

Partnerships: Leave Everything on the Table (Jan 27th)

For more of “What I Learned Today”, check out my Posterous blog Brenton’s QuikFix

If 2012 Is For Real…We Better Make 2010 Incredible!

Monday, December 28th, 2009
2012 Movie Poster

What Will You Do Before John Cusack Gets Another Leading Role?

The Mayans have done one of two things with their calendar.  Either, they have predicted the end of the world, in which we have only few years to live in a state of constant anxiety or with absolutely no reservation…ORRRrrrr they were too lazy to count beyond 2012, which means we will live beyond 2012 and wished we lived the past two year with no reservation instead of being anxiety ridden.

Just for the sake of positive pressure, why don’t we all assume that the world is going to end in 2012.  What would you do in 2010 that would make you’re entire life meaningful?  The world is changing rapidly, the people that are going to facilitate that change are the people that are going to be able to picture what they want, plan out how to get it and make meaning  behind their entire course of action.

You may get the sense that I intend on making the most of my upcoming years!  And it all begins with 2010.  We need to make this the year that we go beyond New Years Resolutions and achieve what we are meant to achieve.

With all that being said it takes a little more than putting your mind to it.  It takes understanding, planning and action to accomplish great things in 2010.

Understanding- Start With Resolutions

We have all fell victim to poor New Years Resolution planning before…there is no need to be ashamed.  Typically what happens is you jot down a few things you would like to do in the new year.  The resolutions are normally 180 behavioral shifts from stuff you did the year before.  That paper you jotted down your resolutions on is supposed to keep you accountable throughout the new year…full proof right?

Try this…

  • Jot down everything you want to accomplish in the new year.
  • Explain to yourself why you want to accomplish each item.
  • Move you resolutions onto a goal list and see if each resolution fits within your master plan.

Planning- Set Goals

Goal setting is where your real planning takes form.  These are the items that you are a 100% accountable for.  These goals should be near and dear to you and act as a constant reminder of what needs to be accomplished.

Here are the steps you can take to make sure you don’t only set goals, but you accomplish your goals:

  • Take your resolutions and begin to separate them based on category.  Example) write for Mashable goes in the Personal Branding/ Social Media category –> Finish my first course of French goes in the Personal category.
  • Start building goals around resolutions you have set in each category.
  • Make sure each goal is measurable.
  • Give a timeline for the accomplishment of that goal.
  • Access all your goals and begin to reduce your list.  Begin to take away the extraneous and time consuming goals that won’t fulfill your overall mission.  Note that reducing your scope of goals can be even more important that building you goal list out.  If your list is too big, you may be overwhelmed and discouraged by your lack of progress because you spread yourself too thin.

Last but not least…

Action-Track Your Milestones

I learned that goal lists often get lost in the shuffle (just like resolutions).  Therefore, I made an effort to break down my yearly goals into monthly action plans.  Monthly action plans is much easier to manage than a list full of goals.  I have seen the best results when I:

  • Take goals from each category which need to be addressed right away.
  • Break them down into quantifiable goals that can be met over the course of a month.  Example) If your goal is to have 20 guest posts published in 2010, your action plan for January should be to write 2 guest posts for x and y blogs.
  • Create milestones for each week.  Over the course of 7 days, what will need to be finished in order to finish up your monthly goals?
  • Take a Post It and write out what you need to accomplish for that day.  Make sure to keep it short and sweet (maximum 3 medium sized tasks).  This will make sure you never loose site of the task at hand.

What I will be doing…

In case you were curious…here are a few things I am focusing on in the upcoming year.

  • Less time in front of the computer and more time reading and being physically active.
  • Exploring the outdoors.
  • Building up myself as a go to resource in the social media and young entrepreneur niches.
  • Become even more active in meeting new and interesting people.
  • Start a highly successful business (more on this to come).
  • Create multiple streams of income.
  • Begin to put money away in reserve.
  • Begin to learn French.
  • Hang out more with family.
  • Hang out more with friends.
  • Love my girlfriend more and more each day.
  • Live everyday with gratitude.

For me, 2009 was the fastest year of my life.  I hope I was able to absorb everything I took in.

For everyone, I hope 2009 has been amazing and even more importantly, I hope you accomplish all that you truly want to accomplish before the world ends :)

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