CONVOSPARK BLOG

Better Than an Energy Drink

Monday, June 21st, 2010

For the past couple weeks I have been traveling, building business, ideating…all requiring alot of mental and physical energy.

Realizing that coffee is a short term fix for eye droopiness…I found a high powered recharge over the weekend.

At GenJuice San Francisco I was able to connect and collaborate with an incredible group of passionate innovators who loved to help others and share ideas.  Emerging yourself in an environment like that does something for your mind, body and soul.  You feel the positive wave of possibilities and can’t help but to ride it.

Getting together with amazing people that empower others is my new energy source of choice.

Introducing ConvoSpark: A Social Media Agency

Tuesday, April 13th, 2010

convospark logo

Last week I declared that I have made the full fledged nose dive into self-employment.  This week it’s time to reveal the company behind the entrepreneur (at least more extensively).

I have been fortunate enough to partner up with some amazing business people and friends to create ConvoSpark; a social media agency that focuses on creating social technology that engages and sparks conversations about our clients’ companies.  What exactly does all that marketingy copy mean?  It means that if you have a conversation that needs to be started with a group of people, we help you craft your message, customize an application that will carry your message and execute a strategy to spark a conversation with the right groups.  We leverage platforms that consumers socialize on like Facebook, Twitter, iPhone and the Android to help build out polished social media presences. To sum it up, we bridge the gap between our client’s current digital properties with their future social properties.

We have already been fortunate enough to work with some Fortune 500 brands and some ultra creative agencies.  We look forward to building relationships with many more to come.

If we can help you or anyone else you know, you can drop us a line and schedule a free initial consultation.

Thank you to everyone for your unyielding support with the building of ConvoSpark.  Don’t you worry, you will get your fair share of updates along the way.

You can follow ConvoSpark on both Twitter (@ConvoSpark) and Facebook .

A Journey of Uncertainty is Certain

Friday, April 9th, 2010

jumping off

Last Wednesday:  I Left my job at a social media agency.

Today:  I write my own paychecks (assuming that I can)

And I feel more alive then ever.

There is something thrilling about uncertainty.  Ask my two partners at ConvoSpark and myself about it.  We are now moving full force into a dualistic world of well known work (social media marketing) followed by the unknown self-employment arena.  An uncertain future is sparking an invigorating present.

Not knowing if I can pay rent or buy food makes me hustle harder, conjure up some deep seeded creative juices and value my clients more.   Sometimes you have to make yourself uncomfortable to grow…and now is the time break through the threshold.

Becoming a full time entrepreneur is a whole different ball game than the part time gig.  Of course, entrepreneurship is a state of mind therefore being a full timer doesn’t entitle you to a state of superiority.  However, it does pose a whole new set of circumstances that you have to take into account.

Making a living

You know when people ask you “How do you make a living?”.  Typically, you reluctantly give them a templated version of your day to day.  Nowadays, I can literally say: “anything”.  To most that may sound snarky or overtly existential…however, today, I do “anything” I can (within the confines of the law and the positioning of our business) to make a living.  It’s kinda fun to respond to that question by saying…”anything I want”.

More time=Different time management

When you are an entrepreneur that works a 9 to 5 you also have a 8 to 1. It takes incredible discipline, preparation, task management and delegation to make that schedule work effectively.  When you jump ship and start working full time on your own business you automatically assume that you’re freed up time will lead to greater productivity.  That usually is the case, but for me it took a while.  It took schedule adjustments and equally focusing on a “work life balance” (I live more of a homogeneous model).  Most importantly…focusing on what is most important.

The supporters, the envious and the non-believers

In the minds of many spectators, your entrepreneurial efforts will go from “aww that’s cute” to “what’s this guy got up his sleeve”.  You should be prepared to handle all types of commentary.  Some are going to love what you do and will do anything to support you, others will want to be in the position you’re in and some will think you’re doomed to fail.  You’re mom’s going to want to make sure you can eat from month to month.  Your dad will want to know if you’re making the right career decision.  It’s always of the utmost importance to surround yourself with positive people that believe in your cause but will give you the harsh realities when needed.

Well everybody…here’s to ramen noodle and 14 hours days (I am being a bit dramatic).  Really…here’s to freedom of choice, possibilities and making good things happen.

Check out ConvoSpark.com to see a bit more about what I am doing.

Business Ventures With Friends. The Good, Bad & the Ugly

Monday, December 14th, 2009
Hands in

Hands In! Maybe?

If you are an entrepreneurs, it’s very likely some of your friends are entrepreneurs.  Which is fantastic right?  That means you can come together for ideas, advice and other forms of insightful collaboration.  Of course, there will be many opportunities for you to pursue ventures with your friends.  Pretty exciting stuff, I know.

However, one must consider the possible pitfalls of partnering with friends on ventures (impressive alliteration eh).  Many times friendships get tested and business decisions get clouded.

With a talented group of friends and more and more partnership opportunities coming my way, I have to consider the good, the bad and the ugly before I jump into a new venture.  And you should consider it as well.

The Good

The single most important thing is that expectations are set.  There must be one vision and one team moving in unison.  If they fall off track a bit, they have the wherewithal to hop back on and get moving in the right direction.  Since birds of a feather flock together, your friends most likely have some of the same skills, talents and interested.  That shouldn’t mean that roles and positions aren’t set.  Egos may be tampered with when one friend is named the CEO over another but a group must define roles in order to have expectations met and the organization operate effectively.  Setting expectations and defining roles based on each individual’s strengths and desires is the only way a business friendship combo can work.

When all is accounted for and everyone is on the same page, you can only imagine the benefits.  You are working side by side with people you care about on a project you care about.  There is nothing better in this world then spending quality time with good friends.  If you are able to start up a successful business with your friends, you live the virtues of spending quality time with them while changing the world and making money.  Doesn’t get much better then that.

The Bad

Business decisions sometimes takes emotionless fortitude to move the right direction.  On the other hand, for friendship’s to flourish, one must have the capacity to empathize with their friends on a deep emotional level.  If you cannot find a balance between the two temperaments, be prepared for a short and bumpy ride.  To find this balance the team must be committed to being as open as possible.  Disclose all, from you finances to your feelings.  If you stumble across a partner that is not willing to be open, pick up your bags and roll out.

Say you do get to the point where each team member can strike a balance between business and friendship and prove to be open with each other.  You’ve made it passed step one.  However, in step two, money is something that will need to be accounted for.  Many entrepreneurs have the idealist notion is that you create something great and the money will fall into place (I still work under the notion…yes I am a romantic).  But at some point some type of reality sets in, either your costs are piling up or money is flowing in (hopefully the later).  If your friends and business partners does not have a clear picture of their capital contribution things are liable to get bad.  Never, never let friendships break up over money.  Be smart and bring in a trusted third party part time CFO if you need to, the money is worth the money.  If you are in this position, go talk to my friend and financial expert Trishan. He is a honest and knowledgeable guy that will set up your company’s finances for you.

The Ugly

My first venture Blacktop Hoops is the quintessential example of friendships and ventures turned ugly.  I ended up collaborating with a friend I only knew for a short period of time.  We had our differences but since we believed we needed each other we stuck through it.  He later brought his friend on to be our developer.  Communication was terrible and there was far too much tippy toeing around people’s feelings.  End result, is that the partnership is now dissolved.  Learn the whole ugly story here.

Conclusion

Make sure you know what you are getting your self into before you jump into it.  Set expectations, roles and most importantly make sure your group compliments each other.  No good friendship is worth ruining over business and no good business worth ruining because of a friend. 

Have you worked with friends before?  What have you learned from the experience?

When Your First Start-up “Fails”. What Do You Do?

Tuesday, November 3rd, 2009

Photo from Ethan Hein

Photo from Ethan Hein

If you are working on or thinking on working on your first startup, read this. It should help you avoid a messy situation.

In the journey of entrepreneurship, ups and downs are expected. So when BlackTop Hoops had an entire month of everything going right, it was to be assumed that the perfect storm was waiting right around the corner. Here is a quick story of how the perfect storm hit my first big scale entrepreneurial project, BlackTop Hoops, how I handled it and how you can do better.

I tried to forge the river and my wagon got flooded (everyone likes nostalgic analogies right?).

For those of you not familiar with me or BlackTop Hoops, I have been working on “BTH” for a little over a year trying to figure how to help recreational basketball connect and organize. I set forth to create social platform which would allow online communities of basketball players to highlight their basketball skill set, find courts to play on and organize game to play in (this was BTH’s core). Our (I’ll tell you the reason for the “our” usage later) grandiose plan was to help basketball organizations (leagues, tournaments and trainers) promote their companies and organize their members. We believe that rec. basketball is far too segmented to the detriment of basketball players …so we would build the community, bring in the organizations and create a meaningful/ profitable company Yayayy!! Easier written then executed. It turns out that when I started I knew absolutely nothing, but was ballsy enough to take the leap of faith and get going on the project. I guess I knew so little that a year later, I still didn’t have a finished product to push public. (more…)

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