CONVOSPARK BLOG

Why the Grateful Dead are the Pioneers of Social Media

Tuesday, January 19th, 2010

dancing bears

This post was inspired by my Deadhead mother who has helped shaped my life in the most interesting of ways. I love you so much mom :)

For those readers that don’t know the Grateful Dead, you will sure know some cultural staples they have helped cultivate, like the Tie-dyed shirts, music file sharing, hippies, and the classic jam session. Simply stated, they are easily one of the most influential bands of all time while taking a different approach from the rest. This post represents a revelation I had which revealed that the Grateful Dead go far beyond their iconic rock and roll status. They created music that not only represented their time but created a movement that was far ahead of its time:

Growing up in a house littered with stickers of dancing bears and skulls, it’s an understatement to say that I was a bit embarrassed of my Deadhead roots. Having a Dead Head mom, I was immersed in a world of music, singing, stack and stacks of cassette tape and peculiar tape traders (don’t ask). The longer I live more I realize that the Dead are embedded within by DNA…and no I am not saying this because I just acquired a bongo drum.

After a weekend coffee shop stop with my mom, I noticed the uncanny parallels between her lifelong journey of Dead Headness and my Social Media passions and work. She constantly shares music with other Deadheads while I constantly share interesting content through the web. She meets interesting people from groups across the country to talk about the Grateful Dead while I meet interesting people on Twitter in hopes of sparking up meaningful relationships. She gets into the zone by turning their music up full blast and humming along while I get in the zone by turning on some Calm Meditation on Pandora and blogging up a storm. I guess we’re not so different after all.

The more I spoke with my mom the more I understood the fundamental implications the Dead have on our Social Media Culture. I am a believer…they are the pioneers of Social Media… (more…)

Social Media Gets Real in 2010

Friday, January 8th, 2010
This Time ROI is for Real

2010 is here and with a new year comes new expectations, especially when it comes to social media.  Anyone who has been immersed in social media for the past few years have witnessed social media’s transformation from a richer form of harmless online chatter to one of the most powerful marketing channels today!  Marketers are seeing the masses spend less time on traditional media and more time playing Farmville on Facebook (I’m referring to the black sheep on your Newsfeed  phenomenon).  So if 2009 was there year where social media social media got some double takes from the the usual critics than 2010 is the year social media reels in that critic and seals the deal (whatever that means to you).

Here are some of the emerging trends in 2010 (according to the top influencers in the space…and myself :) )

Top Trends For Individuals

  • Mobile is everything and everything will be mobile.
  • Social media will be integrated more and more within more traditional media outlets –> video game systems, TV??, etc.
  • There will be more exclusive communities popping up separating the authentic from the fakers.
  • High adoption of Augmented Reality services.
  • You will be more exposed than ever before.

Top Trends for Businesses

  • The most apprehensive and most traditional companies will start dipping their toes in the water (cause everyone else will have already dove in).
  • Each business will begin to set metrics for measuring ROI instead of measuring obscure levels of engagement.
  • Companies will begin enforce social  media policies (like the NBA).
  • Small business will begin to emerge in the space (via apps like FourSquare).
  • Media agencies will begin to expand their offering or partner-up with others who got the skill set they need.

New Technology to Expect

  • More location based services.
  • More exclusive social networks.
  • More focus on branded mobile apps.
  • Facebook currency?
  • New micro-blogging interfaces. 

Don’t just take my word for it…check out what the experts have to say!

25 Reasons to Love Social Media

Monday, November 23rd, 2009

love social media

  1. It doesn’t take a Harvard MBA to figure it out.
  2. New era of authentic celebrities (Biz Stone, Kina Granis, Gary Vaynerchuk)
  3. With enough creativity and ingenuity a startup with no resources can out play a large company.
  4. Consumers have the power!
  5. The world is flat.
  6. Social media gurus…watch this video
  7. Finding you boyfriend/ girlfriend on Facebook.
  8. Collaboration fuels success.
  9. The phrase “what have you been up to?” is now irrelevant when you run into someone you know…thanks to Facebook.
  10. Formerly unimaginable revenue streams.
  11. The mobile lifestyle revolution!
  12. Transparency-Fakers are exposed and the authentic rise to the top.
  13. Your heroes are more accessible to you.
  14. Openness…
  15. @Tweet one minute, coffee shop the next.
  16. Live Feeds.
  17. Chris Brogan.
  18. Being a broke entrepreneur is cool.
  19. Neo-journalism….the rise of the novice yet profound blogger.
  20. The right brain has been reactivated!
  21. Screens are getting smaller…sorry TV.
  22. Digital stalking (you know who you are).
  23. ROI is more theoretical and less tangible.
  24. Human powered search.
  25. Community is back!

What are some reasons you love social media?  Comment and crowd source this list!

The Facebook Experience- For Media Agencies and Their Brands

Friday, October 30th, 2009

facebook-logo

I wrote this back in August but since I have been busy with other things and have been unable to post (more to come on that later) I wanted to post it again.  More importantly, Facebook is making some changes in regards to their developers API..which could possibly help brands create more successful campaigns on Facebook and do away with spammy apps.  With that being said…enjoy

Just to let everyone know…I am now working with the leading Social Media Application Development Company, Facebookster Inc. My role there is to develop business with clients that we believe 1) can benefit from social media and 2) need to be educated on the benefits of social media.  With that being said it’s a two fold process for our company: to educate and to implement.  So who are the users that are beginning to benefit the most from the “New Facebook”?  Well I believe it’s the progressive media agencies that are ready to bring their brands something fresh, engaging and bottom line oriented.  Here are some ways media agencies can pitch Facebook to their clients:

1. 2 way conversation-Traditional marketing for the most part, is one-way advertising in which a message is transmitted directly to a person that can chose either to consume the information or not.  Then…for the ad to be fully effective, they must act on the advertisement’s call to action.  I’m getting dizzy writing this (hope that all made sense).  On Facebook and other social media platforms, it is much more simple: it’s a conversation.  This means that brands can share information and have their fans respond in whatever way to this information.  Consumers more then ever are looking for transparency and now they can get it and much more!  Successful brands in this new economy are not only going back and forth with their customers but they are engaging them like never before.  Facebook Pages gives brand a platform to have these conversations on.

2. Leveraging Numbers- With over 300 million active members, Facebook is soon going to edge out the population of the US.  Half of that number comes on Facebook once a day!  Pretty much it’s easy to say that plenty of people unconsciously type in “facebook.com” into their web browser (I do it too…kinda scary).  Facebook is rapidly becoming the hub were people come to get their information.  That doesn’t exclude information about brands.  Basically if a brand does not have a Facebook presence they are missing out on customers and their competitors are most likely snatching them. (more…)

How to Catch a Whale on Twitter

Tuesday, September 15th, 2009
Throw enough Tweets and you'll catch a whale?

Throw enough Tweets and you'll catch a whale?

I have read numerous articles on how to use Twitter, how to gain followers and how to pick a stunning Twitter icon and a couple months later I am at 309 followers and 275 tweets deep.  Ya I know, not too impressive, if Guy Kawasaki didn’t seem like such a nice guy he would probably be laughing in my face.  But like most other facets of life I like to think it’s quality over quantity.  With that being said I have tried to absorb the most helpful blog posts regarding Twitter and disregard the others.  This is when I stumbled upon a simple post by Janet Fouts titled “6 Ways to Attract Twitter Followers“.  I believe this post was less about how to attract Twitter followers and more about how to make meaningful connections on Twitter.  She focuses on engaging people in meaningful conversation and therefore gaining their trust in the Twitter world…that is why I believe her strategy is more about forging relationships in the virtual social space rather than exploding your follower count (I think that’s what she meant all along).  This is exactly how I use Twitter, I have had some incredible conversations with some incredible people just by reaching out and trying to be helpful or supportive anyway I can.  Here are some of my methods: (more…)

What is Crowdsourcing? Video with Jeff Howe

Wednesday, August 5th, 2009

I am currently reading "Crowdsourcing" written by this cool cat Jeff Howe.  By this time many people know the term and typically base it around the premises that web users make web content for websites…ta-da!  Yes this is the superficial nature of crowdsourcing; however, there are much more technological and sociological implications which makes this new development veryyyy interesting.    Here our just a couple aspects of crowdsourcing that I think are interesting:

  • Shift from professional to amateur based "workforce"- Many industries once required certifications, degrees and a platinum badge.  With the information age in the forefront and the industrial age long gone it's more evident than ever that specialization is not required as frequently as before and passion has now taken its place as being essential.  Many hobbyists are building some amazing tools with no proper training. (more…)
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