The world is rapidly becoming more social, all the while these socialites are hanging out behind a computer…counter intuitive I know! Twitter has shown the word what a public ecosystem can do for spreading messages and building communities. Facebook recently embraced a more public community when Marky Mark Zuckerberg announced that the default privacy settings will now be public. Even the search giants, Google, understand that human powered social data will mean the world to them (literally). More data more money yes we know, but from a more positive standpoint this shift towards a democratization of publicity allows astute and hardworking people to build a name from the ground up. Basically, the world is becoming more open and there is nothing you can do about other than embracing the culture or becoming irrelevant.
Right now I am reading the most relevant book for this topic and times “Trust Agents” (relevant for anyone who lives a digital life right now or wants to). Chris and Julien are able to run through the ever changing landscape of the extremely open and public digital space while expressing the importance of authenticity and engagement. If you engage people in your community and are authentic in your actions you have control over your online identity. If success is having control over your own destiny then a lot more people have the opportunity to be successful in this day and age.
So after enough “yes, yes I agree” statements and a couple “ah-ha” moments while reading Trust Agents I decided to check in on the blogosphere to see what the trust agents in my circle are saying. I stumbled across one of my favorites, the genius Matt C of “Life Without Pants” (I named my blog before I knew of him I swear!). We chatted a bit through his comment section discussing the topic bloggers identity and how to position one’s self. What struck me in particular was the simplicity of the message Matt expressed:
You have heard this time in time again I know. However, that message will never be more relevant than in the world we live in now! The world is open, life is public and people are social. You will be Googled, Facebooked, and put through the whole gamut of web 2.0 adopted verbs we are now accustom to. People will know you and if they don’t, they will at the very least know how to find you.
So just like your mother told you “just be yourself” and you will make friends. If you are looking to build a presence for yourself online…be yourself and be the best person you can be and watch a community form. Be the compelling and unique individual you are and package your offering in a way that will gain the interest of people on the web.
Public is the new default…no need to put up a front… just be yourself…say what you feel…and make new friends that believe in your message.
Let me know…
Do you think everyone should just be themselves online? Or is it a controlled process of showing the world who you want to be known as? Maybe a little of both…
Let us know your thoughts on the dynamics of the new public world.