I wrote this back in August but since I have been busy with other things and have been unable to post (more to come on that later) I wanted to post it again.  More importantly, Facebook is making some changes in regards to their developers API..which could possibly help brands create more successful campaigns on Facebook and do away with spammy apps.  With that being said…enjoy

Just to let everyone know…I am now working with the leading Social Media Application Development Company, Facebookster Inc. My role there is to develop business with clients that we believe 1) can benefit from social media and 2) need to be educated on the benefits of social media.  With that being said it’s a two fold process for our company: to educate and to implement.  So who are the users that are beginning to benefit the most from the “New Facebook”?  Well I believe it’s the progressive media agencies that are ready to bring their brands something fresh, engaging and bottom line oriented.  Here are some ways media agencies can pitch Facebook to their clients:

1. 2 way conversation-Traditional marketing for the most part, is one-way advertising in which a message is transmitted directly to a person that can chose either to consume the information or not.  Then…for the ad to be fully effective, they must act on the advertisement’s call to action.  I’m getting dizzy writing this (hope that all made sense).  On Facebook and other social media platforms, it is much more simple: it’s a conversation.  This means that brands can share information and have their fans respond in whatever way to this information.  Consumers more then ever are looking for transparency and now they can get it and much more!  Successful brands in this new economy are not only going back and forth with their customers but they are engaging them like never before.  Facebook Pages gives brand a platform to have these conversations on.

2. Leveraging Numbers- With over 300 million active members, Facebook is soon going to edge out the population of the US.  Half of that number comes on Facebook once a day!  Pretty much it’s easy to say that plenty of people unconsciously type in “facebook.com” into their web browser (I do it too…kinda scary).  Facebook is rapidly becoming the hub were people come to get their information.  That doesn’t exclude information about brands.  Basically if a brand does not have a Facebook presence they are missing out on customers and their competitors are most likely snatching them. (more…)